YOUR BEAUTY IS YOUR #1 ASSET

LSW IS YOUR BEAUTY TAILOR

Beauty is not shallow. Beauty is serious business. Your appearance speaks before you do, and should say all that matters. Men and Women alike, leading the boardroom, or simply going through the day, we all do better Beauty-fully empowered. At LSW, we believe in a highly tailored approach to Beauty that respects who you are as a person, and acknowledges you as essentially unique and inherently special.

There is no such thing as "aesthetical truth", hence no universal receipe for the perfect service or product. Luckily. We encourage everyone to leverage their Real Beauty and find the subtle melange of Style, Youthfulness and Charisma that makes each of us uniquely attractive. In addition to our collection of Leading Salons and the curation of remarkable Beauty products, we are happy and proud to introduce to you our Circle of like-minded Beauty Influencers and the exclusive services we have co-developed with you in mind. Each Influencer is a thought leader in their field and operates at a level of excellence and passion that make them stand out professionally and personally. We feel so privileged to collaborate with them and thank them for their contribution to In the (K)now.

As your Beauty Tailor, we hope to make a difference in your life.