João Bosco @ Marcos Proença Cabeleireiros, São Paulo
Directly influenced by his mother – the family official hairdresser – João left Fortaleza at 17 years old and studied haircutting, color and updos at Jacques Janine. Later on, he was trained at L’Oréal Academy in Paris and London. After a career in fashion shows, backstage and some time at Jacques Janine, João joined Marcos Proença Salon, bringing along what’s best in hair styling.
Tati Natividade @ Marcos Proença Cabeleireiros, São Paulo
Seven years ago Tatiana Santos began her career as Marcos Proença assistant. Tati - as she is known, discovered the
fascinating world of shades and nuances and became one of the colorists of Marcos Proença Cabeleireiros. Improved her profile by participating into courses for colorimetry and trends with important professionals and technicals from Wella, L'Oreal and Paul Mitchell Academy. Tati reveals natural tones, which are contemporary and match the style and desire of customers.
Simone Petinatti @ Marcos Proença Cabeleireiros, São Paulo
Simone Petinatti has over 13 years of career. It is a specialist in visual change and her work is thought 24 hours a day. Movies, magazines, novels, fashion shows and trendies on the streets serve as reference. The curriculum, materials and consulting services to important media, campaigns and editorials from major brands. Formed at Tony&Guy Academy, in London, and Barcelona Institute Llongueras, her focus are cuts, coloring and bleaching techniques.
Marcos Proença @ Marcos Proença Cabeleireiros, São Paulo
Marcos Proença is one of the most reputed professionals in the Brazilian beauty scene. His haircut and color creations are usually featured on the cover of magazines such as Elle, Marie Claire and Vogue, among others. He is one of the most desired professionals in Brazil, notably in São Paulo.
Born in Sorocaba, Proença took extensive training in Paris, London, Tokyo, New York and Milan and ever since then he has never stopped researching and browsing trends abroad. Proença began his career at a modeling agency as an in-house stylist before integrating the Studio W team. His very first signature salon is located at a privileged spot in São Paulo, at Jardim Paulistano neighborhood, and it was conceived respecting sustainability standards, which make it the first eco-friendly Salon in the country.
Proença excels at color placement for natural highlights inspired by the hair color of children. This is how he obtained the trust of famous actresses, models and it girls in Brazil and abroad, such as Camila Alves, Daniella Ciccarelli and Helena Bordon. His cutting-edge style is highly appreciated not only by then but as by thousands of women who visit his salon every month.
Alex Moraes @ Marcos Proença Cabeleireiros, São Paulo
Specialist in men and women’s haircut, as well as in color placement and treatments, Alex is in the business since 2002. He is part of Marcos Proença Salon from the very beginning, having styled earlier for SoHo, Jacques Janine, Studio W and MG Hair. Alex participated in the Cut & Color Class session, at the Premiere Orlando International Beauty Event.
Cleiton Guedes @ Marcos Proença Cabeleireiros, São Paulo
Being a stylist for 16 years, Cleiton started at a family business before joining Beka Iguatemi, in 1998 and then Studio W, in 2000. In 2003, his ability to spot what looks better on the individual has served him well as a stylist for Galeria Salon, before finally joining Marcos Proença Salon in 2010. Cleiton has a very special color highlighting technique, that is not very common in Brazil. It is a form of balayage with a comb and free hands, meaning that the aluminum foil is not always needed. This procedure grants extremely natural, vibrant colors to the hair.
Didier Sé @ Marcos Proença Cabeleireiros, São Paulo
For having both his mother and brother as beauty professionals, it was inevitable Didier would be carried away by the haircare art. In the business since he was 17 years old, Didier has styled for remarkable fashion shows and has worked for important salons. He’s into fashion and consistently delivers the highest degree of artistry and competence, matching the cut to each client’s personality. He is always seeking to exceed his customer’s expectations.
Marília Tambasco @ Marcos Proença Cabeleireiros, São Paulo
A colorist of 10 years experience, she has always enjoyed colors studying. This is why she is constantly looking for inspiration. She’s been in Milan, Bologna, Venice, Paris and most recently, London, collecting shapes, textures and shades trends for her creations. She has studied at L’Oréal, Wella, Alfaparf and Paul Mitchell. When she is not travelling for discoveries, she’s focused on her second favorite source of information: fashion editorials.
Rosângela Araújo @ Marcos Proença Cabeleireiros, São Paulo
An experienced stylist of over 10 years, her career endeavors include salons of national reputation. And it couldn’t be any different for she began her career with one of the best hair stylists in Brazil. From this moment on, she has never stopped studying and taking training sessions not only in Brazil but also in Portugal and Spain. With remarkable talent for hair color, she has garnered loyal followers looking forward to tweak their hair color or just to restore it, bringing back the natural wearable, golden shade that never loses freshness. At our VIP room, Rosângela displays her flair for men’s cutting and coloring. Her inverted lowlighting technique respects the charm of the natural base gray hair with youthful touch.
Tiago Aprígio @ Marcos Proença Cabeleireiros, São Paulo
Tiago has a diploma degree issued by SENAC, having studied with Instituto Llongueras and the Tony & Guy Academy. His years of experience behind the chair ensure an expertise in precision haircutting, lavish updos and balanced, dimensional color. He has worked for 6 years with Celso Kamura and has participated in the main fashions events such as São Paulo Fashion Week and Amni Hot Spot. He then stayed for 7 years at MG Hair. Tiago is also known for his countless appearances in TV makeovers.
Umberto Mineiro @ Marcos Proença Cabeleireiros, São Paulo
Umberto has a 20 years old career and 16 of them at Studio W. Today he comes to us for his famous straightening and color excellence. He has developed a technique for taming and smoothing curly bangs temporarily. His specialty in full or half head highlighting, keratin hair extensions and ammonia based straightening to reduce volume. Umberto developed the diamond brushing – a chemical process that generates immediate shine.
Vinícius Silveira @ Marcos Proença Cabeleireiros, São Paulo
Vinicius began his career as stylist in 2003, mainly influenced by his mother, who used to cut her friends’ hair when he was still a teenager. Years later, Vini would start working at the Lay Out Salon, then being hired by Studio W. He is one of our stylists since the opening day. He refined his specialty for men's clipper work, women and men haircuts, color and treatments are also his specialties.