Pier Giuseppe Moroni, Milan

Pier Giuseppe Moroni defines himself as a hair stylist, but also as an artist. Pier Giuseppe Moroni's studio in the center of Milan, is an elegant and functional space (designed by Lissoni and Caps), but Pier Giuseppe Moroni's studio is also an art gallery.

Behind Pier Guiseppe Moroni's creations, there is one true philosophy. About women but also men. And here we are faced with a famous dilemma: should a man go to the hairdresser (as a Moroni, for example) or to the barber? And above all, what's the difference? To Moroni it is simply a matter of style. That sense of order and precision that comes straight from the barber, he forgets it. The whiskers too perfect, cutting excessively linear and meticulously finished, the pungent odor of synthetic and aftershaves you will not have any of that.

Moroni, in fact, believes that style has to do with naturalness, more, to be almost careless about your look. According to him, you have true style or you don't have it, but if you have it one can see it even if you just got out of bed.

Following this principle, if you have white hair, he will refuse dye it, but he will find the best way to enhance your natural look. By putting yourself in his hands, you will come out of his salon pleasantly disheveled, vaguely imperfect, but with undeniable class. 

Pier Giuseppe's particular point of view began working in a little women shop near Lucca, where he began his career and has since developed between Milan, Paris, New York and through collaboration with photographers such as Toscani, Comte, Lindbergh. In 1998 he opened his studio in Milan. Here, his passion for photography led him to create a very special exhibition space, a little more than 7.25 meters wide in which he organizes exhibitions on different themes.