Ali, Co-Owner and Manager @ Wild Life - SoGo, Sydney - Surry Hills
Ali started at Wild Life as a young hairdresser and progressed as only the special ones do. Three times Australian Apprentice of the Year and FAME team member Ali’s talents out grew Australia. She spent three years in London working for Martyn Gayle and featured as a member of the ghd Directive. She has worked at fashion week in London, New York and Sydney for designers such as Zac Possen, Toni Maticevski and Frost French. Her work also featured in ghd’s global TVC and magazine campaigns. In 2008 Ali marked her return to Australia as a finalist in three categories at the Hair Expo Australian Hairdressing Awards. Ali has since won New Creative Force at Hair Expo and is enjoying watching the staff at SoGo win more awards.
Jayne Wild @ Wild Life - SoGo, Sydney - Surry Hills

Jayne Wild is the wild in Wild Life. With over 30 years experience both here and in London Jayne instills passion and excellence in the salon. Hair Expo 2011, 2008 & 2004 Australian Hairdressing Awards Australian Hairdresser of the Year, 2003 NSW Hairdresser of the Year and ghd Australian Ambassador Jayne is recognised as one of this country’s leading hairdressers. Jayne’s work has included directing at fashion week for Nicola Finetti, Marnie Skillings, Lover, Rebecca Dawson and Toni Maticevski in New York. She has appeared on Sunrise, Mornings with Kerry Anne and Australia’s Next Top Model. Appointments with Jayne are often very hard to come by but you can be confident that her vision and verve runs deep through the salon staff.
Gary Latham @ Wild Life - SoGo, Sydney - Surry Hills
Piet Premier Stylist @ Wild Life - SoGo, Sydney - Surry Hills
Piet – SoGo18 years experience here and in the UK Piet is a key stylist in our SoGo team. A creative stylist Piet is an industry platform educator and part of Wild Life’s Creative Team. While we apologise for his singing talents Piet is one of life’s great characters and visits are as entertaining as they are beautifying. Piet has been a favourite on the Hair Expo stage for the last 4 years for Wild Life. Piet was a finalist for Men’s Hairdresser of the year and NSW hairdresser of the year.
Jemima Principal colourist @ Wild Life - SoGo, Sydney - Surry Hills
Jemima – SoGoThe Queen of redheads, hand picked by Jayne and Ali to lead the colour department at SoGo. With 12 years experience in colour working in some of Sydney’s leading salons Jemima is a true professional. Jemima is Goldwell Colour Ambassador for NSW so be sure to feel comfort in her technical knowledge. Picking up two judge’s recognitions at Hair Expo for her amazing colour work, Jemima is the perfect colourist combining client, creative and technical skills to give unmatched service.