Alterna Haircare

Pure. Proven. Professional.—and Katie Holmes-approved.

In 2013, Katie Holmes proved her dedication by becoming a spokesperson for the brand, citing Al-terna’s good-for-you ingredients as her draw. Among her favorites from the line are the classic Kendi oil, Bamboo Style Dry Shampoo in Sugar Lemon, and the recently launched Replenishing Moisture Milk.

And here a little more information about this cult brand Alterna: Alterna stands for high performance haircare and styling, embraced since the beginning by uncompromising consumers and professionals around the world. Born in 1997, Alterna immediately was a revolution in haircare: A premium hair product line free of additives or harsh ingredients. Since then Alterna has always been about purity and innovation and has provided high performance products inspired by the science of skincare. With proprietary technology such as Age Control Complex and Plumping Marine Complex.

Alterna uses only all pure and sustainable ingredients like caviar, sea silk, bamboo, and kendi oil and chosen formulas which are clinically proven for high performance results. Furthermore Alterna choos-es eco-certified ingredients that are sustainably harvested to maintain our precious environment. All products are free of sulfates, parabens and synthetic color and are never tested on animals and do not formulate with gluten.

The caviar experience

Altena’s first line of hair care products addresses the intrinsic, chemical and environmental causes of aging and is made with Caviar extract, hydrating Seasilk and Age Control Complex for younger look-ing hair.

Every caviar anti-aging product contains:

•   Caviar extract: naturally concentrated rich source of Omega 3 fatty ac-ids
•   Age-Control Complex: to address chemical, environmental and natural ag-ing.
•   Seasilk: blend of marine botanicals for exceptional moisture.

Every Caviar product contains caviar extract sourced from France. 100% Free of parabens, sulfates and synthetic color.

The bamboo experience

The Alterna bamboo product line is dedicated to boosting hair's intrinsic strength & flexibility with eco-certified Bamboo extract and natural ingredients sustainably harvested and sourced from around the world. Bamboo is one of the world's fastest growing, most resilient, botanical resources.

All bamboo products contains:

•   Eco-certified Bamboo extract: rich in vitamins, minerals and amino acids
•   Kendi Oil from Indonesia: nourishing natural oil rich in Omega 3 and 6
•   Maca Root from Peru: energizing superfood
•   Gooseberry from India: high concentrations of Vitamin C
•   Kalahari Melon from Namibia: natural sunscreen protection

100% Free of parabens, sulfates and synthetic color.