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What Is Hiding Behind Makeup?

What Is Hiding Behind Makeup?

Makeup still seems to be a controversial subject among women. Some hate it, some love it. Some believe they have to wear make-up, some simply refuse to. What is really at play?

Part of it is the social pressure for looking "perfect": perfect features, perfect weight, younger looking... the other part is the society's expectation of a woman to look feminine and use gender specific accessories to emphasize her attractive attributes. It is so true that it is known to be an implicit criterion in the hiring process in many industries. Some women choose to conform and take advantage of what make-up offers; some refuse... It is simpler for those who embrace make-up!

If we all pretty much agree that a quest for perfection is not only unrealistic but simply unhealthy, at LSW we like to think that it is just simply smart to make the best of your natural assets and want to look at your best in each circumstance. Sometimes, plain and casual is beautiful and shows charisma and self-confidence, sometimes it might be inappropriate, can be interpreted as a lack of care and even respect for the other person. It can appear like under-dressing for a business meeting or a Cocktail Soiree. You don't want to show up untidy or unpolished. Some women are afraid that using make-up will hide their competences or confuse their co-workers. We believe that if you are competent, and most importantly you believe you are, you will come across as such and no make-up can diminish that quality. To the contrary it can give you a little bit of extra charisma and boost your confidence.

The power of “smart make-up”.

Your appearance speaks before you do so why not make it all work for you. Smart make-up helps you project the image of your best self. Why not want that? Equally important is the fact we've all experienced that when you feel beautiful you feel more confident. Boosting your confidence level can actually help you manage a meeting better and look more professional as people will react to you affirming yourself with confidence.

What is smart make-up?

There is no one kit available. No recipe for all. Each of us has to learn over the years what works best for our skin color, our features, and the type of circumstance. Are you going to a meeting, an event, a romantic dinner? What kind of clothes are you wearing? Make-up is a catalyst to let emerge your real Beauty, not an end in itself.

We believe that a woman should feel at ease with her femininity and embrace make-up as a tool to be at the peak of herself. Real Beauty. Real Power.

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