Olaplex creates the buzz
Among Hair Professionals, OLAPLEX creates the buzz. And no wonder: the promise of a salon treatment that claims to restore your hair to its virgin state even as your color is being applied is alluring indeed.
How does it work? Olaplex is a turbo-charged conditioning treatment that repairs disulphate sulfur bonds within the hair structure, which can be broken down by heat, coloring or other chemical treatments. More precisely, OLAPLEX multiplies bonds and cross-links broken bonds. Creative color director of John Frieda Salons, Nicola Clarke, recently described the formula as "the holy grail for hair color".
If you were hesitating by turning into the color of your dreams and preventing your hair from breakage, Olaplex may be the solution to have both. Who said that one cannot have everything?
You can use OLAPLEX in two different ways: it can be mixed in with coloring products to minimize their damage, or used as a separate treatment.