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The end of a cycle in fashion?

“Fashion is in a state of perpetual renewal” used to say Coco Chanel.

But throughout the recent fashion shows designers are presenting eccentric but not revolutionizing collections, as it was the only way left to get noticed, copying each other again and again… And on the street: people are wearing the unwearable to catch street style photographers’ attention. It seems that fashion is fainting and tries to hide the reality with numerous distractions. Let’s hope it is just the end of a cycle.

Designers run out of ideas

Instead of creating clothes to dress women, some designers lose their connection with reality and design increasingly bizarre clothes, giving the impression that they want to impress and make people speak about them.
Extreme transparency at Balenciaga, Balmain and Saint Laurent, cranky accessories at Prada and Alexander Wang, wacky fashion shows (Moschino turns its models into Barbie dolls)… Some designers left their creativity aside, preferring drawing buyers’ attention.

In others shows, the same trends are coming back again and again before we could get the chance to forget them. Marc Jacobs tackles the military trend, that was everywhere in 2010 (Balmain, Max Mara, Burberry) and it seems that designers keep getting inspired by the 70’s (Gucci, Louis Vuitton F/W 2014-2015). As a result, they give us collections made of beautiful but not that creative clothes, as they wanted to reach as many clients as possible.

The craziness of street style

Bloggers and fashion editors have their own fashion show, using the streets as runways. These people are mainly known for their style, and not for what they do. That is why they unsurprisingly try to keep their reputation by being more and more eccentric at each Fashion Week to attract photographers, instead of using their sense of fashion to inspire people.

A new cycle coming soon?


Kenzo Spring/Summer 2015 final.

Let’s hope that this lack of creativity will lead to a new phase in fashion, where clothes will mix aesthetic, ethics and sustainability.
At least the Spring-Summer 2015 Kenzo Fashion show, that took place last Sunday in Paris, began with that sentence: “Kenzo would like to remind you there is no planet B. Please protect what is precious.” With this Carol Lim and Humberto Leon from Kenzo want to make the fashion crowd think about the future of nature and evolution of the luxury industry.

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