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A New York Fashion Week full of surprises

Fashion Week has just begun in New York, the occasion for us to talk about all the special events of this month!

Thanks to the Internet and Social Media, everybody can nowadays follow the Fashion Weeks worldwide just as if they were there. The website Style.com posts pictures of the looks on the catwalks in real time, and bloggers or journalist show us instantly what happens at the front row of the shows through their Instagram photos. Some runway shows we can even be watched live online! So it is not surprising if many wonder why designers still spend time and money in an actual show. They could just post pictures or videos of their looks on the Internet…

Hopefully, fashion designers keep their Fashion Shows where they are renewing themselves since this is what makes Fashion Week so interesting. Today we give you an outlook of the surprises of this Fashion Week in New York!

NEW WAY TO SHOP

BCBG Max Azria on Instagram

The brand BCBG Max Azria collaborates with the company LIKEtoKNOW.it to create a whole new shopping experience. Consumers will be able to instantaneously purchase clothes from the new collections through… Instagram! An effortless way to shop…

NEW INFLUENCERS

Tommy Hilfiger Fall/Winter2014-2015 fashion show

For his Spring/Summer 2015 collection runway show, Tommy Hilfiger decided to invite people from the realm of music, dance, architecture and travel. These influencers will share their experience at the show of the American designer through Social Media, and of course in their own way. We do not know much about this project for now but it looks like these people are going to give us an interesting and original review of the show.

NEW STAGE CONCEPT

The store Opening Ceremony in Soho

Finally, instead of organizing a conventional runway show, the concept store Opening Ceremony went into partnership with movie director Spike Jonze and actor Jonah Hill and will be using the runway as a theatrical platform. Both actors and models will play wearing clothes of the Spring/Summer 2015 collection.

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